This men’s grooming line was designed specifically for Dollar Tree, offering an affordable yet stylish solution for facial and beard care essentials. The collection includes a Face Wash, After Shave Balm, Face Oil, Face + Beard Wash, and Beard Balm — each tailored to support a simple, effective skincare routine.
The visual direction draws inspiration from classic barbershop aesthetics, using bold black-and-white contrasts, clean typography, and a bold illustrated brand icon to establish a strong shelf presence. Each product label was designed to clearly communicate key benefits while maintaining a cohesive brand identity across the line.