Adventure Squad is a bold action figure line developed for Dollar Tree, featuring a custom logo, packaging system, and retail signage. The branding draws from classic comic book and superhero aesthetics, with a dynamic badge-style logo, halftone textures, and bright, high-contrast color schemes. Each figure is color-coded and features unique accessories, creating strong shelf appeal and encouraging collectibility.
The packaging uses comic-style bursts and character bios to convey action, personality, and play value within a value retail price point. The cohesive system ties together the front blister card designs, back-of-pack storytelling, and in-store signage into a unified, heroic brand experience — designed to grab attention, excite young audiences, and drive multi-character purchases.