Photo by CAJ Photography
What I do
I turn products into brands people actually reach for on the shelf.
With over 25 years of experience in brand identity and packaging design, I specialize in creating consumer brands that stand out at retail, from concept through final production. I've develop packaging and brand systems for major retail, Walmart, CVS, Dollar General, Five Below, and more, creating designs that move product and build shelf recognition at scale.
As an Art Director, I don't just make things look good, I lead. I own the creative process end to end and keep complex multi-SKU programs on brand and on deadline. I bring the strategic thinking of a creative director and the hands-on craft of a designer who still knows how to get it built.
What sets me apart: I think like a creative director and work like a designer who still gets things built. No hand-off gaps. No lost-in-translation moments. Just smart, shelf-ready work that connects with real people and drives real growth.
If your brand needs to stand out where it matters most, let's talk.